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BRAVENEWWORLDNUMBER1WINTER2013AWHITEPAPERFROMTHINKGLINKMEDIAReachingCustomersThroughtheInternetOVERVIEWTeInternethaschangedeverything.Musicbooksshoppingbankingnewsnetworkingsharingeverything.AddmarketragmentationandmobiletechnologyanditsaBraveNewWorld.Unortunatelyitcomeswithnewchallengesnewproblems.LikeHowdoIreachmycustomersTatusedtobeeasy.Broadcastprintdirectresponseprovenmethodsthatcompaniesusedtobuildbrandawarenessandgeneratesales.Buttimeshavechanged.Vhasragmentednewspapersaregoingoutobusinessandunsolicitedemailisavoidedatallcosts.ClearlytheInternetisthenewmediabutevenithasevolved.Inthebeginningitwasallabouteyeballs.Websiteswerecreatedasadplatorms.Tegoalwastoattractasmanyvisitorsaspossibleitdidntmatteritheywerereallyinterestedinthecontentonthesiteornotsucktheminbyhookorbycrook.Morevisitorsmoremoney.Whenadvertisersrealizedtheywerepayingalotoreyeballsthathadlittleornointerestintheirproductstheyswitchedtopayingonlyorclick-throughs.Betterbuttheaverageclick-throughrateCRhasplummetedrom3to.03asInternetusershavebecomenumbtoadsclickableornot.1WherearewenowMostInternettrafcishitandmissalotoitgamedthroughSEOadshavebecomealmostuseless.Tradionaladversingdoesntworkanymore.TheInternethaschangedtoo.Eyeballsandclickthroughsarenolongerefecve.