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BRAVENEWWORLDNumber1BUILDINGACOMMUNITYTecommunitymodelisthenextstageinInternetmarketing.WhatisacommunityAgroupopeoplethatshareacommoninterest.Tescopeoacommunitycanbeasbroadasretirementplanningwhichincludesmanypeopleorasnarrowasscubadivingonlyaew.Inbothcasescommunitymemberslookoronlineresourcesthathelpthemaccomplishtheirgoalsorenjoytheiravoritepastimes.2Bysponsoringacommunityrelatedtoyourproductyoucreateaplatormwherepeoplecometogethertoexplorelearnandshare.Makingthesiteengagingandhelpulisthekey.Publishmeaningulstoriesandvideos.Letvisitorscommentanddiscuss.Engageexpertsandoerpracticaladvice.Conductsurveysandcontests.Getpeopleinvolved.Itsnotaboutpitchingproductsitsaboutprovidingvaluableinormation.Itsaboutbuildingcredibilityandtrust.InthisscenarioSEOisusedsimplytobringnewpeopletothesite.Itheylikeitiithelpsthemtheyllcomeback.Itsthatsimple.Tatishowanonlinecommunityisbuiltonevisitoratatime.IsyourproducteaturedonthesiteOcourseitis.Butnotinthecontent.Tecontentisnotaboutproduct.Blogsvideoswebinarsebooksorumsthecontentistheretohelpvisitorssolveproblemsunderstandoptionsmakedecisions.Itheytrustyourcontenttheywilltrustyourproducts.Socialmedialikewitterisusedtostartconversationsandgetpeopletalkingaboutproblemsandsolutionsallowhichisspecifcallyaddressedinyourcontent.Tatdrivespeopletoyourwebsite.Wheretheygetgoodinormation.Andseeyourproducts.Itsprettysimpleinsteadowastingmoneyonadsthatdontworkspenditonhelpingyourcustomersbybuildinginormativeengagingcommunity-orientedsiteswheretheycanfndanswerstotheirquestions.Teywillleveragetheresourcesyouprovideandthankyouorit.Teyremorelikelytobuyyourproductitheythinkyouhavehelpedthemthanitheyseeyouradinthepaper.TecommunitymodelismorecomplexbutmoreeectiveyoucanbuildacommunitythateaturesonlyyourcontentmorepredictableyourenotheldhostagetotheSEOarmsraceandultimatelymorepowerulyouarenotjustsellingtoyourcustomersyouarehelpingthembuildingcredibilityandtrust.Itsanewwaytoestablishyourcredibilityshowyouwanttoengageandproveyourcommitmenttohelpingyourcustomers.Tatswhatwillcreatecustomerloyalty.Indeedcustomersorlie.Itsallaboutbuildingcredibilityandtrust.Communiesarethenextbigthing.2