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THENEWLANDSCAPEFromamarketingperspectivethecommunitylandscapeismadeupothreemainpiecescontentSEOandsocialmedia.Allplayaroleinbuildingandmaintainingacommunity.ContentbringspeoplebackagainandagainSEOandsocialmediabringnewpeopletothesite.SEOisotenportrayedastheHolyGrailoInternetmarketingandaninordinateamountotimeandenergygoesintogamingsearchengines.ButSEOisajustapartobuildingacommunitynotastrategyinandoitsel.Bringingnewpeopletoacommunitysiteisimportantbutthemostvaluablenewvisitorsarereerralsromexistingcommunitymembersdirectlyorthroughsocialmedia.Teycomebydefnitionwithaninterestinthecommunityandapositivepredisposition.Iyouareateranyoneandeveryonei.e.youwanttobuildtracindiscriminatelybecauseyoursiteisanadplatormandyouaresellingeyeballsorclick-throughsthenSEOiscriticalbutiyouareonlyaterpeoplelikelytojoinyourcommunitySEOisonlyoneoseveraltoolsandnotthemostimportant.3SEOisapartofthenewlandscapebutitisnotthemostimportantfactor.SEOSocialMediaCONTENT3AWHITEPAPERFROMTHINKGLINKMEDIA