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QUALITYCONTENTISTHEKEYSEOandsocialmediagetalltheheadlinesbuttheheartoacommunityishighqualitycontent.Tatswhatbringspeoplebackagainandagainandkeepsthemonthesite.Itswhatpeopletalkaboutonsocialmediaitswhatthesearchengineslookorespeciallynow.4Itsnothardtodefnequality.Itsexactlywhatyouwouldexpect.Ivisitorsfndactualerrorsthecredibilityoasitegoestozero.Ithecontentisnotengagingewwillslogthroughit.Iitsnottimelyandrelevantnoonewillevenlookatit.Creatinghighqualitycontentisnotsimpleoreasy.Research.Interviews.Writing.Copyediting.Fact-checking.Photos.Graphics.Ittakestimetodoitrightandpeoplenoticeiitsnot.YoucangetnewvisitorsthroughSEOandsocialmediabutyoucantbuildacommunityonone-timevisitors.BewareTeperceivedvalueothecontentwilldrivetheperceivedvalueoyourproduct.Iyoupostpoorqualitycontentespeciallyinaccurateinormationthenvisitorswillthinkyourproductorserviceispoorqualitytoo.Tetwogohandinhandiyourenotreadytomaketheinvestmentinqualitycontentdontdoitall.Tereareothercomponentstosuccessulonlinecommunitiesincludingsitedesignmobile-readinessandlinkingwithotherkeycommunityresourcesbutcontentisthekey.Getthatwrongandnothingcansaveyou.Qualitymeansmanythings.EngagingTimelyRelevantHelpfulBalancedTrust-WorthyThequalityofyourcontentreectsonyourproduct.AccurateEngagingRelevantTimelyHelpfulBalancedSubstanveBRAVENEWWORLDNumber14