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SOURCESRESOURCES1Click-throughratesvarywidelydependingonadtypebannerdisplaysearchbrandandtheoeritselbutLinkedInreportsitsrateis.025.FormoreinormationseeWhatisaGoodClickTroughRateforPPCat.2Althoughthereisnouniversallyagreed-todefnitionoanonlinecommunityatleasttwoeaturesareconsideredtobeessential1contentand2someormoacilitatedcommunicationi.e.orumsIMetc..3AccordingtoWordstreampaidadsonGooglenowdominateanumberocategories.Insomecategoriesover23oclickthroughsareonpaidads.SeeWordstreamBlogTeWaronFreeClicksTinkNoOneClicksonGoogleAdsTinkAgainat.SlingshotreportsthenumberonesearchresultonGoogleorganicnowhasonlyan18click-throughrate.SeeSlingshotReportat.4WhenGooglechangeditsalgorithmstoweedoutpoorqualitycontentthePandaPenguinreleasesin20112012targetedatcontentarmstheypublishedaseriesoquestionstohelpdefnequalityastheGooglesearchenginewillevaluateit.SeeGoogleBlogonQualityContentathttpgooglewebmastercentral.blogspot.com201105more-guidance-on-building-high-quality.html.5AdvertisersShouldActMoreLikeNewsroomsFebruary132013.SeetheullHBRblogat.RecommendedResources1.WhatIsAnOnlineCommunitySocialMediaToday.August242011.httpsocialmediatoday.comelliot-volkman343142what-online-com-munity.2.5OnlineCommunityKillerstoAvoidatAllCosts.Mashable.Decem-ber22010.httpmashable.com20101202online-community-pit-alls.3.6CommonMistakesinOnlineCommunityDevelopment.ConvinceConvert.httpwww.convinceandconvert.combrand-communi-ties6-common-mistakes-in-online-community-development.7AWHITEPAPERFROMTHINKGLINKMEDIA