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reachhasexpandedrapidlytoover1.5millionmonthprovingthesocialmediastrategyisconnectingwithkeyplayerswithstrongpresence.Tesenumbersaremodestbuttheyprovetheconcept.Forthisclientwepostblogseverydaydedicate30hoursweektowittermanagecommentsandmaximizeSEO.Inadditionweruncontestsmanagecommentsandlinkthecustomerscontenttosimilarcontentonothersitestoincreaseexposureanddrivelinktrac.Teresultsspeakorthemselves.Tecustomerhascreatedasemi-captiveappreciativecommunitythatisconstantlyexposedtotheirproductsandservices.Itispossibletoconstructaviablecommunityaroundvirtuallyanysubjecttopicbuildcredibilityandtrustbasedonhighqualitycontentandeatureproductsincontextwheretheymeansomethingtotheuseranddevelopanewkindobrandrecognitionasacommunityleader.HarvardBusinessSchoolrecentlypublishedablogentitledAdvertisersShouldActMoreLikeNewsrooms.PredictingtheutureoadvertisingitconcludedFormessagestobeheardin2020brandswillneedtocreateanenormousamountouseulappealingandtimelycontent.ogettherebrandswillhavetoleavebehindorganizationsandthinkingbuiltsolelyaroundthecampaignmodelandinsteadadoptthedefningcharacteristicsothereal-timedata-drivennewsroomamodelthatsprolifcagileandaudience-centric.5Buttheyrewrongabout2020.Itshappeningnow.WillthismodelreplacealltraditionaladvertisingNo.ButitwillbecomethedominantmodelorInternetmarketingintheyearsaheadbecauseitpromisesanumberothingsthatnoothermediumcancredibilitymeasurabilityandexclusivity.Allorlessthanthecostotraditionaladvertisingcampaignsounknownandeverdecreasingeectiveness.ItdoesntmatterithereisalreadyasiteorthesubjectmostrelevanttoyourproductsandservicestheInternetisabigplace.Buildanotherone.Tenmakeitbetterthanthecompetition.HowDefnebetterromyourcustomersperspectivehighqualityever-changingcontentaplatormtoshareexperiencesacommunity.Tatswhatwillkeeppeoplecomingbacktoyoursiteandseeingyourproduct.ItallmakesperectsenseHelpyourcustomersinsteadosellingthemandtheywillbecomecustomersorlieintheBraveNewWorld.Stopsellingandstarthelping.SaleswillfollowBRAVENEWWORLDNumber16